UI Reaffirms Commitment to Workforce, Community and Clean Energy Transition in New Campaign

“The Energy CT Needs” will broadcast on digital media, local television stations and websites through May


Video linked HERE


ORANGE, Conn. — April 1, 2024 — Today, United Illuminating (UI), a subsidiary of Avangrid (NYSE: AGR), announced the launch of “The Energy CT Needs,” a campaign reaffirming and celebrating the company’s 125-year-long commitment to its workforce, its customers, and the clean energy transition for Connecticut.

“The Energy CT Needs campaign is a bright and energetic reminder that UI is more than just the poles and wires in your neighborhood: we’re also the people powering the economic and cultural engines of Connecticut,” said Frank Reynolds, President and CEO of UI. “The investments in our workforce and in our infrastructure today will ensure the electric grid of tomorrow provides the safe, reliable, and increasingly sustainable service our customers deserve. UI truly is the energy Connecticut needs, and I am proud to lead the team that keeps that energy flowing every day.”

The campaign, funded by UI shareholders and produced by locally-based creatives, highlights picturesque and iconic scenes across UI’s service territory from the Milford shoreline to downtown New Haven, the company’s Orange headquarters and beyond. Featured in it are a swath of UI employees representing all divisions of the company, including the line operations team, customer service, grid modernization deployment, and company leadership. Throughout the spot, the employees describe the investments the company is making in its workforce, in its infrastructure, and in grid modernization projects like electric vehicles to provide a safe, reliable, and increasingly sustainable distribution grid in south-central Connecticut.

UI continues to highlight their critical role in customers lives on their campaign website: energyctneeds.com and on social media, including YouTube, Facebook, Instagram, and LinkedIn.   

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